Increase Text Link Ads Earning Potential

Many website owners are happy to make a trickle of money for their efforts, but others really want to push the envelope. If you fall into the latter category, you're not alone. To achieve a higher level of success, a lot of publishers turn to Text Link Ads. This can be a great option, but a little strategy should come into play to really make these ads pay handsomely.

Text Link Ads is an established online company that gives publishers and advertisers a place to buy and sell ads. Its affiliate program is one that can pay out fantastically to those who know how to work it to their advantage. Publishers can earn $25 a referral when other publishers or advertisers sign up for the program. TLA pays out when publishers run ad scripts for at least a seven-day period. The program also pays out when a referred advertiser buys an ad. Payments from TLA tend to run like clockwork. They come via mail or PayPal on a monthly basis.

While this sounds really easy, and it can be, the reality is publishers often have to work the program to their advantage to see real rewards. The trick involves the strategy that's used to get your visitors to click through and sign up. Sending readers to TLA isn't enough. They actually have to use the site's services for you to earn any money.

A popular way to increase click through rates and earning potential is to ensure TLA ads have good placement on your site. Making sure these ads are visible is vital. It's also not a bad idea to include a second link with your referral information on the same page as the box ad. Duplication is not a bad thing in this case.

Better ad placement is, of course, important, but there are other steps that can be taken to increase earning chances. Targeting the right visitors for conversions can also be important. Since publishers must sign up, gain approval and then run the ad script for the set number of day, they very likely should not be your focus. Target the advertisers instead.

There are a host of things you can do to increase the actual commissions. They fall into three major categories: ad placement, overcoming the "invisible" banner and self-promotion.

If you really want your TLA program to be successful, you need to make sure visitors see the ads. Ideas here include putting TLA text links and banners at the bottom of each page or blog post, improving ad placement on the site overall and even including the ads linked in your sites "links" section. Rotating ads can be useful, too. Getting input on ad placement from friends, co-workers and online colleagues can be a very good idea, as well. It can pay to know what catches the eyes of others. Some site owners go as far as creating special TLA landing pages to make sure their campaigns stand out.

Overcoming visitors' ability to be completely oblivious of banner ads is another major obstacle. One way to do this is to create personalized banner ads that don't include TLA name. Another involves creating special recommendation pages that are linked to from the banners, rather than the affiliate program itself. Put the affiliate links on that presell page instead.

Promoting your TLA affiliate program is often one of the best ways to go. Some publishers use Adwords to send visitors to their presell pages, they buy forum signatures with their links included and they even hire bloggers to post about the program and include their referral links. Others create online activities to generate excitement.

Promotions can be very helpful, but there are more things that can be done to increase conversion rates. Ideas here include such things as creating contests for all those who try out TLA through your affiliate link, giving cash back and even offering free links on your site to those who sign up. Get creative here and have a little fun.

The TLA affiliate program can be a rather lucrative one if it's worked correctly. Taking the time to tweak your site, promote your affiliation and entice readers to act can really help.

Article Source: http://www.lifestyle-information-services.com

About the author: Jeff Alderson is a Florida based software developer. He is an expert on search engine marketing. To boost sales, Jeff suggests using a keyword analyzer to find money-making keywords

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