This Article (Lean Manufacturing and Lean Marketing) is from one of our Screened, Expert Authors.

Lean Manufacturing and Lean Marketing

"Lean" and "Lean Marketing" The 7 Rules

"Lean", this is a production practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and is therefore a target for elimination. In other words "More value with less work".

I would like to present some "Lean Marketing" ideas for consideration.

The 7 rules for lean marketing:

Look for multiple rewards for your efforts.
Use your mistakes as learning opportunities
If something is not working - STOP and reassess
Aim for maximum impact with minimal effort
Work smarter not harder, be effective
Use the easiest route available, ties in with number 5
Measure progress by results, this is the only metric that counts

Lean Marketing saves money, and is better and more effective.
Develop clear, fresh, and different marketing ideas. Good marketing is lean.
Don’t be cheap. Go for quality not quantity.
Hire freelancer talent not staff.
Hire the best freelancers you can afford. Second-rate people will not save you money.
Use the 80/20 rule and keep marketing simple.
If it doesn’t work, STOP USING IT!
Keep your communications LASER FOCUSED
Create buzz - get people talking about your products and or services. Talk is cheap. Word of mouth is a powerful tool.
Use advertising very sparingly, it is very expensive.
Use little or no primary market research.

Here is another tool for your lean marketing campaign:

Interactive Marketing with http://www.onlinetoolshow.com

New Marketing Idea, targeted audience
Inexpensive, High Quality
No staff to hire
Professionally run
Works at reaching a your audience 24/7/365
Adds Focus to your New Technologies, Products and Services
Gets the word out to a global market

Jim Mathieson

OnlineToolShow LLC.
401A Governor's Highway
South Windsor, CT 06074
Work +1 860.290.8444

email: jim@onlinetoolshow.com
website: http://www.onlinetoolshow.com